How to set a profitable service radius.
Your radius should be based on what the day can support commercially, not on every suburb you technically could drive to.
Start with four anchors
- Your base postcode
- Typical travel time you can absorb without wrecking the day
- Your minimum job value
- The disruption cost of fitting outer-area work into the schedule
What to watch for
- Suburbs that generate enquiries but low-value jobs
- Outer areas that create quoting waste
- Jobs that force inefficient crew routing